I know what you mean, I had some uneasy misgivings reading that, but it occurred to me of course that people choose what to believe, they do not choose who they are, things like sexual orientation, skin colour and ethnicity are not a choice people make.
My instincts are to say well done, but not unconditionally until I see where this goes. Bear in mind, these people are being excluded not for their religious beliefs per se, but specifically for their prejudiced actions against certain groups and against women, that’s a choice they are making.
Would anyone object to a business that turned down a KKK or white power rally? They also seemed to have worded their comments very well, as the potential for harm to members of staff who are part of the LGBTQ+ community is something they are legally obliged to avoid as employers, they cannot knowingly place their employees in harms way.